mission
Serving hospitals and healthcare providers with excellence and reliability is Advantage’s core mission.
Our approach generates more financial return than hospitals typically realize from service providers. We are committed to the following values and practices that safeguard the integrity of our work and generate high-return outcomes:
Client first - Advantage project leaders are dedicated to a limited number of clients. We carefully guard our bandwidth and capacity to offer a superior level of attention and availability in pursuit of each client’s opportunities.
Experienced - our lead advisors are proven healthcare finance professionals with decades of service generating excellent outcomes for the healthcare industry. We’ve seen the damage that ineffective work can cause and only work with professionals with the highest levels of excellence and judgement.
Committed - we are passionate healthcare business advisors because we care deeply about our clients. We have dedicated our careers to this field and fine-tuned our ability to help clients achieve excellent outcomes.
High-return results - our projects are crafted to identify and leverage the key drivers that create outsize returns for clients. We do not settle for ‘desk reviews’ or farm out project management to less experienced staff. We are confident in the results of our work, so we are glad to offer clients performance-based fee options.
Abundance - healthcare institutions contribute a vital role in our communities and nation. We invest 10% of profits in philanthropies, with half benefiting local healthcare priorities in the communities of our clients.
LEAdERSHIP
Bruce Baldwin, CPA
Managing Partner
Throughout his career, Bruce has provided a wide variety of best-in-class accounting and finance solutions to healthcare clients nationwide.
Bruce has decades of healthcare finance experience as a business advisor, technical expert, and auditor. Prior to founding Advantage Healthcare Advisors, Bruce for more than 10 years served as a partner and owner of Core Finance Team, a specialty healthcare finance consulting firm. Before joining CFT, Bruce retired from Ernst & Young as an Executive Director.
At EY, Bruce rapidly grew a national practice of advisors who recovered more than $2 billion in benefits for hospitals as he led the development of innovative reimbursement services. His teams were responsible for providing a broad suite of regulatory products including Medicare Disproportionate Share, Medicare Bad Debt, and other reimbursement optimization services.
Bruce has led numerous high-impact projects in federal and state DSH programs, Medicare bad debts, wage index, and other specialized government programs. He has advised large hospital systems and academic medical centers as well as community and rural hospitals. Bruce brings a passion for serving clients with excellence and realizing exceptional returns with them.